Cholesterol Advocacy Toolkit

This resource can provide assistance in a variety of ways: these range from helping your organization develop a cholesterol advocacy strategy to forming successful advocacy partnerships, and from reaching out to the media to scheduling meetings with key local and national decision-makers.

This Toolkit is closely related to our “Advocacy Toolkit: Uniting Global Efforts to Fight Heart Disease and Stroke” (2013), “CVD and the Development Agenda: Advocacy Toolkit” (2015), “World Heart Day 2016 Advocacy Toolkit” (2016) and “CVD Advocacy Toolkit: The Road to 2018” (2016). We suggest that you explore these resources for more information on basic advocacy tactics and strategies, and that you use their examples of advocacy approaches as models for forming cholesterol-related campaigns.

This Toolkit also draws from our Cholesterol Roadmap, which explores patient-, physician- and health system-level roadblocks to cholesterol control. This Roadmap also offers potential solutions to these challenges, and provides the context for the critical need for cholesterol-related advocacy.

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